The title comes from Welch's assessment that most of those asking questions wanted to know simply, 'What does it take to win?' To Welch, winning is not only great (his italics), but fun. WINNING is an attempt to answer those questions. The idea for a follow-up book arose during the promotional tour for this autobiography, as Welch found himself inundated with questions on a myriad of topics concerning management, leadership and how to best achieve individual career goals. After his retirement, Welch wrote (with John A. Welch is certainly no stranger, as his highly successful 20-year tenure as GE's CEO has been well chronicled.

Within two weeks, I had read the book (and reread some chapters), recommended it to numerous friends and to colleagues at the bank where I do consulting work and suggested that my son-in-law read the chapter on finding the right job. It was the best $30 I've spent in some time. On our way out of the auditorium, she encouraged me to purchase a copy of WINNING. He covered a wide spectrum of topics from open communications so that employees know exactly how their job performance is rated to the challenges involved with balancing work and family life obligations. Quite the contrary, as she sat enthralled by Welch's thought-provoking comments and good-natured responses to questions from the audience. My wife accompanied me with some reservation, as she feared that he, like many business speakers, would be dreadfully dull. In early April 2005, the same week that WINNING first appeared in bookstores, Jack Welch came to Jacksonville, Florida, to speak at an annual fundraising program for the local children's hospital. In the lower-right-hand corner can be found a quote from Warren Buffet, 'No other management book will ever be needed.'Īll too often, these prepublication endorsements prove disappointing. On the very striking dust jacket of Jack Welch's WINNING, filled with the retired General Electric executive's reflections on managing both corporate organizations and personal careers, Welch's smiling face and penetrating eyes stare directly at the reader.

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